An increasing number of studies show that when a user has to wait more than 3 seconds for a web page to load, most of them will move on. Users don’t leave their screens unattended for more than 3 seconds, and so if a web page takes too long to load, they will close it and not come back.
A study by Google found that 40% of visitors will leave immediately if your site loads slower than 10 seconds, while 60% would leave if your site loads slower than 5 seconds. It means that people will likely find other sites with faster load times and won’t return or click on your ads. In addition, you’ll also lose the trust you’ve already built with them since they’ll think you’re unreliable and make an assumption that the mobile version may be just as.
It is why it’s become increasingly important for SEO agencies who offer website design services to improve their client’s page speed. Let’s visit some ways they can do so.